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Twitter Talks Up Its Starring Role in Entertainment

Twitter is unmatched in terms of the exposure and interest it attracts throughout the entertainment industry. At CES, Twitter execs explained how its data enables smarter decisions and transforms business practices, in the media world and beyond.

8 Jan 2015 4 mins

Marketing Social Networking Apps Twitter

Google Talks Video Ads at CES

At CES, Google's head of display and video ad products outlined three trends in the world of online video advertising and offered insights for marketers on where the market is headed in 2015.

7 Jan 2015 4 mins

Marketing

Why Last-Minute Holiday Shoppers Are Worth Less to You

If youu2019re in the ecommerce or digital marketing business, this is a big time of the year for you. But when it comes to those last-minute shoppers, you should take their money but donu2019t spend a lot of time trying to nurture them to become loya

23 Dec 2014 2 mins

E-commerce Software Marketing Small and Medium Business

10 Cool Marketing Automation Startups to Watch

Marketing automation can help can help businesses better target prospects, find and test new products and services. These 10 startups can help businesses plug gaps in their marketing strategy and offer solutions to problems companies might not even k

18 Dec 2014 21 mins

Marketing Startups

Facebook: Don’t Advertise With Us If You Don’t See Clear ROI

Facebook put its money where its metaphorical mouth is when it comes to advertisers' dollars and suggested companies that don't have confidence in Facebook's capability to demonstrate clear advertising ROI should bring their ad budgets

16 Dec 2014 6 mins

Big Data Facebook Marketing

How Marketing Is Tackling MDM in the Shadows

Tech vendors are targeting marketers and other business executives with products and services and selling them behind IT's back. This shadow or rogue tech trend has now made its way to mobile device management.

12 Dec 2014 3 mins

CMO Marketing Mobile Device Management

Buzzwords and Jargon Just Aren’t Revolutionary Anymore

As tech cultures collide with mainstream culture, tech buzzwords have led to serious consequences. Techno jargon is partially to blame for the demise of a 100-year-old magazine as well as general confusion in the C-suite.

11 Dec 2014 3 mins

CIO Marketing Technology Industry

Why Ad Tech Consolidation Is Good for CIOs

There is simply not enough room for the flurry of ad tech companies emerging today. Consolidation is inevitable, and these mergers and acquisitions will represent both a challenge and an opportunity for CIOs.

8 Dec 2014 5 mins

CIO Marketing

In the Digital Enterprise Everyone Needs to Think SEO

Since the dawn of the Web when Google first learned to crawl, search engine optimization has been a key to Internet success, but today it's more important that ever. The Home Depotu2019s SEO manager talks about how SEO now u2018stretches through

4 Dec 2014 4 mins

Marketing Markets Web Search

9 Must-See Enterprise Products From DEMO 2014

Countless fledgling companies showed off new products and services in Silicon Valley last week at DEMO Fall 2014, but these nine enterprise products stood out from the pack.

25 Nov 2014 6 mins

Healthcare Industry Small and Medium Business Startups

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