Enterprise Applications

7 Email Marketing Tips to Boost Holiday Sales

To quickly increase online sales this holiday season, start with a good schedule, work in rewards and don't forget about social and mobile customers.

10 CRM Mistakes and How You Can Avoid Making Them

Customer relationship management experts and seasoned users discuss how to avoid the most common mistakes, so you can get the most out of your CRM software or service with the least amount of hassle.

10 Holiday Shopping Changes to Make Right Now to Your Ecommerce Site

This roundup of holiday website tips offers quick advice you can use right now to cash in on holiday sales this year. A good start: audit your site to ensure that it makes sense to customers old and new.

15 Best iPad Apps for Newbies (2012)

Got a shiny, new iPad or iPad Mini? The first thing you'll notice is that the tablet itself isn't all that exciting. It's the apps that make the iPad special. Here are 15 must-have apps.

9 Ways Mobile Commerce Will Increase Your Holiday Sales

Experts in mobile commerce and retail marketing share tips on how you can use mobile apps, QR codes and mobile commerce to boost sales this holiday season.

EMC Shows the Power of Big Data Analytics

Your company is doomed to fail if 'the biggest jerk at the table' makes all the decisions in spite of comprehensive data analysis. EMC and its customers are taking analytics seriously, CIO.com columnist Rob Enderle says. You should, too. It

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Salesforce.com’s Complexity Brings CIOs, Partners Together

As Salesforce.com's SaaS offerings become more sophisticated, configuration and deployment gets more complex. In response, enterprises are increasingly turning to partners for implementation help.

How One CIO Learned That Efficiency Isn’t Enough

A banking CIO works with the CMO and discovers that complex financial transactions can be quite emotional for the customer. Good technology can help build trust and improve the customer experience.

Avis Installs a Smarter Voice-Response System

The rental-car company rolls out a voice-response system with tailored menus that anticipate what the customer will want to do nextu2029