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Can the IoT transform loading operations?

Zebra Technologies' SmartPack Trailer is designed to use the internet of things (IoT) to give public and private freight and parcel carriers real-time operational visibility into the efficiency of loading trailers, load quality, staff training a

3 Apr 2017

IT Strategy Internet of Things Technology Industry

Technology and promotions: the digital face of marketing

Technology is now critical to -- and inseparable from -- a smart marketing strategy.

31 Mar 2017

Internet Marketing

Why your online testimonials are failing to convert

Five reasons why your online testimonials might not be doing you any favors.

31 Mar 2017

Internet Marketing

How digital can help create experiences that are truly personal

Personalization in the digital age starts with a mind shift: It's not about what people choose and buy—it's about why they do it

30 Mar 2017 4 mins

Analytics Digital Transformation Internet

Crisis communications must be ongoing, not project-based

A well-deployed, integrated, and expanded UC&C experience has the power to enable a larger digital transformation strategy for enterprises.

11 Sep 2020 1 min

Digital Transformation Networking Unified Communications

Crisis communications must be ongoing, not project-based

Recently, Oakland hired a PR firm In the wake of the tragic Ghost Ship fire. People are upset with the spend, but thereu2019s a lot more wrong with this situation than the fact that the city hired the firm.

27 Mar 2017

Government Internet Marketing

How gamification improves customer engagement and retention

Marketing pros and business owners share tips on how to use gaming techniques to attract, educate and retain customers -- and sell more stuff.

23 Mar 2017

E-commerce Software Retail Industry Small and Medium Business

How Target is reimagining its stores to compete in the digital world

Target currently gets less than 5 percent of its retail business from digital, however, CEO Brian Cornell is looking to change that.

22 Mar 2017

E-commerce Software Innovation Retail Industry

Why does Comcast suddenly love Netflix?

AT&T is giving away Apple TVs and Comcast is giving its customers access to Netflix. Is the war between cable and streaming video services about to end?

21 Mar 2017

Internet Internet Service Providers Video