Analytics

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Top 10 Things to Look for in an SEO Expert

Whether your business is small or large--or somewhere in between--if you rely on Web traffic for sales or marketing, you need to either master search engine optimization (SEO) or you need to hire an SEO specialist. SEO experts from SEO Moz, High Rank

Jan 23, 2012 6 mins

Analytics Careers Internet

To Push Nook Past Kindle, Barnes & Noble Bets on BI

Book retailer Barnes & Noble adds a massive database and improved business intelligence in hopes that a smarter sales team will drive its ereader past Amazon's Kindle.

Jan 10, 2012 3 mins

Business Intelligence Retail Industry Tablets

American Airlines CIO on Stepping Down Amid Bankruptcy

In this Q&A, CIO Magazine Hall of Fame member and soon-to-be ex-CIO of American Airlines Monte Ford talks about technology influence, cultivating future leaders and feeling sad.

Dec 15, 2011 5 mins

CIO IT Strategy Small and Medium Business

How to Find Out What Employees Really Think

Sentiment analysis software, often used for monitoring customer opinions, can also be used to analyze email and intranets to gauge employee morale. But be forewarned: Employees may see it as Big Brother surveillance.

Nov 9, 2011 6 mins

Analytics Enterprise Applications IT Leadership

SAP’s Business Objects

Latest version of BI suite tries to fix the disjointed feeling of the user experience.

Nov 2, 2011 3 mins

Business Intelligence

Beyond the Hype of Big Data

CIOs that ignore the big data chatter risk losing a valuable competitive advantage

Oct 28, 2011 2 mins

Analytics CIO Data Management

How IT Helps Nissan Beat Chevy in the Electric Car Game

By overhauling its customer experience, Nissan was able to drive sales of its electric hatchback, the Leaf.

Oct 28, 2011 3 mins

Analytics CRM Systems Car Tech

Use Analytics to Create a Greener Business

Investing in better analytics can help you turn environmental compliance costs into sustainability benefits

Oct 28, 2011 3 mins

Business Intelligence Regulation

Facebook Tip: How to Block Annoying App and Event Invites

If your Facebook account is overwhelmed with miscellaneous application and event invitations, here's how to quickly and permanently remove them.

Oct 27, 2011 2 mins

Analytics Facebook Social Networking Apps

Finance and ‘Business Improvement’ Tech

Carrot or stick? That's the big question when it comes to emerging business-improvement technologies, such as analytics and spend management. Business improvement is the moniker I use for a category that transcends traditional "business int

Oct 24, 2011 3 mins

Analytics IT Leadership

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