by James A. Martin

The 10 nastiest social media marketing mishaps of 2016

Feature
Sep 21, 2016
InternetMarketingSocial Networking Apps

There is not necessarily a right way to use social media for corporate marketing or branding, but there sure are many wrong ways. These 10 organizations provide real-world examples of how NOT to use social.

2016’s worst social media marketing mistakes

Hey, social media marketers. Yes, you. Check your facts. Get another pair of eyes on tweets before you post them. Think about how people beyond your geographic target audience might react. Use a separate smartphone for brand tweets, to avoid posting personal updates to professional social accounts. And never, ever, forget: Social media is the land of trolls.

These are just a few of the lessons you can learn from the biggest social media mistakes of 2016 (thus far). Some of the following 10 missteps — including one from the U.S. Justice Department — are at least understandable. Others are, well … nothing short of stupefying.