12 powerful SEO tools you’ve probably never heard of

If you’re in the search engine optimization (SEO) field or are a digital marketer, you’re probably familiar with Moz, Raven and SEMrush. However, at least 150 free and paid SEO tools are available today, according to Backlinko— many of which you’ve probably never heard of, especially if you’re a search newbie.

So we put together a guide to some of the best, lesser-known, and in some cases niche, SEO and content marketing tools — with an emphasis on utilities that offer free plans or paid subscriptions for $100 or less per month. The SEO tools are listed in alphabetical order.