Few topics are more boring than sleep … except maybe duct tape. Yet, you might think differently about both topics if you visited Van Winkle’s, a site about sleep that’s produced by mattress startup and industry disruptor Casper, or the website of Duck Brand, which sells, yep … duct tape.
Casper and Duck Brand are examples of two ecommerce organizations that genuinely understand the power and potential of content marketing. As a follow-up to our recent “10 content marketing tips for ecommerce success,” we’ve featured 12 brands that deserve high-fives for their creative, funny and useful content marketing.
