Pop quiz. It’s Black Friday, one of the year’s biggest shopping days. Your company sells a product online that would make a great holiday gift. So you, (a) offer a juicy one-day discount; (b) ignore the day completely and do business as usual; or (c) charge customers $5 and give them absolutely nothing in return.
If you want to receive lots of social media buzz and even increase brand loyalty, the answer, surprisingly, is (c). Selling “nothing for something” is exactly what Cards Against Humanity, a company that sells party games “for horrible people,” did on Black Friday 2015. The results of this upstart company’s bold move, and those of some better-known brands, on social media just might surprise you.
