Facebook, Twitter, and Pinterest are still the go-to social media channels for the majority of digital marketers, but in the past year or two, many brands turned to younger social networks to experiment with edgy, funny and, some say, more interesting campaigns. Companies such as GoPro, Nordstrom and Spotify made big impressions on Instagram, while some unlikely names — Hillary Clinton and Taco Bell, for example — gained followers on popular “disappearing video” service Snapchat.
We asked social media experts to weigh in on their favorite social marketing posts or campaigns from the past year. The following examples — including a skateboarding feline— show what’s possible when brands use Instagram, Vine, Periscope, or Snapchat to creatively engage their audiences.
