by Shane O'Neill

In Pictures: Pro Sports Teeming with Tech Partnerships

News
Apr 27, 2010

From football stadiums to tennis tournaments to promoting the Bing logo on basketball jerseys and the SAP logo on golfer Ernie Els' hat, tech companies are willing to spend big bucks to be part of professional sports. Here's a look at some of these unconventional teams.

Oracle Arena – Oakland

Recent rumors have Oracle honcho Larry Ellison, a basketball nut, considering buying the NBA’s Golden State Warriors. But for now Oracle just owns the naming rights to the Warriors’ home court.

Previously known as the Oakland Coliseum Arena, the venue took on the Oracle moniker in Oct. 2006 when the Warriors and Oracle signed a 10-year agreement that changed the name to Oracle Arena (financials of the deal were not disclosed). It is often referred to as “The O” and it has the largest seating capacity of any California NBA arena, holding 19,596 fans. That’s not surprising: Larry doesn’t do anything in a small way.

Seattle Sounders sponsored by Xbox 360

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The Seattle Sounders debuted in Major League Soccer in the 2009 season as an expansion team (Microsoft co-founder Paul Allen is one of the owners) and have a huge following in the Seattle area. Home games at Qwest Field are frequently sold out.

Microsoft quickly saw a sponsorship opportunity with Sounders and paid an estimated $20 million to plaster the Xbox 360 and Xbox Live logos on the front of the team’s jerseys. Game on!