Latest version of BI suite tries to fix the disjointed feeling of the user experience.
The company
SAP
Headquarters: Walldorf, Germany, and Palo Alto, Calif.
Employees: 53,500
2010 Revenue: $17.25 billion
Co-CEOs: Jim Hagemann Snabe and Bill McDermott
What They Do: SAP acquired Business Objects in 1997 to establish itself in the hot market for business intelligence software. Business Objects has a robust suite of BI software (now up to version 4.0) and a new BI app for the iPad.
