10 Social Ecommerce Tools for Online Retailers

Social commerce is a way for any online business to leverage trendy social networks to drive sales, improve customer relationships and enhance business branding. How important is social integration with the shopping experience? According to a recent report from Reevoo, consumers spend more than twice the time on e-retail sites that provide social content compared to ecommerce sites lacking social integration. This slideshow looks at 10 social ecommerce tools to help small business retailers go beyond “Like” to reach more customers and increase sales on the most popular social networks.

Based in Nova Scotia, Vangie Beal has been covering small business, electronic commerce and Internet technology for more than a decade. You can tweet with her online @AuroraGG.

Designed to increase registration rates and shopper engagement by reducing registration to a couple of clicks, the AddShoppers Social Shopper Login lets ecommerce merchants allow logins and acquire customer details from Twitter, Facebook, LinkedIn, Google, Amazon and PayPal. With social data in hand, you can then customize your ecommerce store based on your shoppers’ likes and interests. Subscription plans start at $99 per month with a free 30-day trial included. There’s also a free community plan option.

Noteworthy features: Integrate Facebook and other social log-in data; create personalized shopping experience; streamline workflow with social data.

More: 6 Ways to Add Social Media to Your Web Design