by Lauren Brousell

8 Creative Tech Innovations to Attract Customers

News
Jan 7, 20135 mins

Get inspired for 2013 by checking out technologies that make products and services more appealing to today's demanding customers.

From Harry Potter to cupcakes to basketball, check out these eight technologies that make products and services more appealing to today’s demanding customers.

Offer a New Perspective

basketball, NBA, SportVU webcams

Sophisticated basketball fans today want more than just the basic stats. So NBA teams are using SportVU webcams to track each player on the court by jersey number and color to collect detailed stats.

Ten NBA teams are using the data to build more in-depth player assessments and collect data points that were never available before. The company is sending these new statistics to broadcasters, websites and app vendors, therefore giving fans (and maybe one day, fantasy basketball players) another way to analyze the game.