Analytics

How to Avoid Online Reputation Management Nightmares

Don't let a few bad reviews or one negative article ruin your reputation with online customers. These three case studies feature companies that faced online reputation challenges, with a look at the results they achieved and the lessons they lea

7 CES Announcements IT Pros Need to Know About

Despite its name, the annual Consumer Electronics Show isn't wholly consumer tech. These seven announcements--covering data analytics, collaboration, RAM and more--may impact the systems and devices your employees use in 2013.

Feds Look to Big Data to Position ‘Government as a Platform’

As Federal IT's march to the cloud continues, a new digital government strategy calls for departments and agencies to open their data sets to create a platform for innovation.

How to Use Big Data to Make Faster and Better Business Decisions

Big Data is clearly a disruptive technology, but using it successfully is as much art as it is science. The key is integrating Big Data with traditional BI to create a data ecosystem that allows you to generate new insights while executing on what yo

How to Get Started With Google Analytics

Analytics help you find out what brings visitors to your small business website. With that information, you can better design your site to give visitors what they are looking for--and turn them into customers. Here's a primer on linking your sit

How disruptive technologies can contribute to U.S. innovation and productivity

What Is Content Marketing, and Why Does Your Business Need It?

Content marketing has become a hot buzzword these days, thanks to Google algorithm updates and social media. Three experts offer content marketing strategies and examples to follow.

Social BPM Adds Value for Enterprises and Employees

The next generation of employees expects your business processes to be collaborative. However, don't adopt business process management for just them, though. Move to BPM for your bottom line.

Data Analytics Will Fail If Executives Ignore the Numbers

One major selling point for data analytics is that it gives executives the information they need to make the decisions that are best for the company. However, if executives don't read the reports before signing on the dotted line, or if they exp

10 CIO considerations for disruptive trends in 2013