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Business Operations

Business Operations | News, how-tos, features, reviews, and videos

feature

Digital publishers struggling to get real-time data

Digital display advertising is growing at a torrid pace, and the publishers that are able to leverage real-time data analytics are likely to be the best positioned to capitalize, according to a Forrester Consulting report.

20 Aug 2015
Analytics Marketing
opinion

Top 10 easy ways for consultants to end up in court

Everyone loves to talk about best practices. After all, itu2019s only natural to want to replicate success. But sometimes you can learn more from worst practices. With that in mind, hereu2019s a list of what not to do.

19 Aug 2015
IT Leadership Legal
opinion

Trump vs. Fox News signals a major focus group fail

The recent Republican debate and Fox News coverage of Donald Trump reminded columnist Rob Enderle why Steve Jobs hated focus groups.

16 Aug 2015
Marketing Technology Industry
opinion

Top 10 ways to have your project end up in court

David Letterman may be off the air, but his Top 10 List format remains in the comedic canon. In his honor, hereu2019s David Taber-manu2019s Top 10 list of these worst practices for agile projects.

7 Aug 2015
IT Leadership Legal
feature

Why every CIO needs a cybersecurity attorney

Distinguishing the technical experts from those responsible for legal obligations and risks will help companies develop better breach response plans. Understanding the role of an external cybersecurity firm will only help.

4 Aug 2015
IT Leadership Legal Security
opinion

Why Google should buy Twitter … NOW

Opportunity is knocking as Twitter hits an impasse and Google faces reality with Google+. Both companies might want to call their lawyers and make the most of what might be their last best chance to unite.

1 Aug 2015 6 mins
Google Marketing Twitter
opinion

Why don’t tech companies get marketing?

Yelp and Twitter are in trouble, and columnist Rob Enderle says itu2019s because they fundamentally lack an understanding of how marketing works. Even Apple, once a marketing leader, seems to be faltering.

31 Jul 2015
Marketing Technology Industry
feature

5 tips to create high-traffic Pinterest boards

Companies with physical, tangible products are prime candidates for an image-driven social media site like Pinterest. But brands with more abstract products and services can find a place on the site, too u2013 it just takes a bit more creativity.

30 Jul 2015
Marketing Pinterest Social Networking Apps
feature

Consumers browsing — but not buying — via mobile and social media

While mobile devices are effective tools for browsing online, and social media can help consumers learn more about products they're interested in, they don't generally lead to purchases, according to a new study.

23 Jul 2015
Consumer Electronics E-commerce Software Marketing
feature

Inside the murky world of ‘social media influencers’

Today's savvy fashion marketers use 'Internet influencers' and 'affiliate networks' to pitch their products in less invasive (sometimes deceptive) ways. Such initiatives are usually low-cost, low-risk marketing tactics, but t

9 Jul 2015
Marketing Social Networking Apps