Business Operations

Why Twitter Cards are key to social media marketing

Twitter Cards let you promote brand awareness, drive traffic and ultimately increase sales. You may not be aware of them, but they vastly improve the user experience beyond 140 characters.

Content marketers are overworked and under-performing

Last year, marketers spent more than $135 billion creating digital marketing content. However, much of it is wasted as 70 percent of it isn't being used and social media is littered with failed attempts.

Traction Watch: Unmetric Grows By Helping Marketers Know What Works, What Doesn’t

9 ways to bolster public relations and media outreach

Public relations pros share their top online (and offline) strategies for businesses regarding how best to reach their target audience(s).

Marketing tech pros,‘Frankenstack’ tools and the future

Todayu2019s marketers are asked to take control of the digital customer experience, from brand awareness to sales conversion to customer loyalty. To make this work, marketers need an integrated set of tools. Instead, what has emerged are u2018Franken

Digital marketers face a suite challenge

Less than half of enterprise marketing software suite customers say they are u2018totally satisfied,u2019 according to a new Forrester report u2013 not great news for a technology that plays a key role in your company's digital marketing succes

Creating your digital playbook

There are many maps on the road to the digital enterprise. Do you know where you're going?

What B2B tech can learn from consumer marketing

Business-to-business marketing is based on education and analytics where the best offering wins, right? Not so fast. Purchasing decisions for B2B customers can be even more emotional than consumer purchases. After all, the stakes are higher. So what

12 easy ways to lose your ecommerce customers

Ecommerce, customer relationship and marketing experts reveal the fastest ways to turn off shoppers and offer advice for what you can do to ensure customers donu2019t leave your site and make their purchases elsewhere.

Why your business needs a Pinterest presence

You may think of Pinterest and conjure up images of weddings and recipes, but as companies like GE and Hootsuite demonstrate, Pinterest has a business side, too.