Business Operations

How to market to millennials (it’s not easy)

A group of young marketers offer advice about wooing technically savvy, digitally driven millennials, who -- despite the fact that many are drowning in student loans u2013 are the target market du jour.

How voice search and Google ‘direct answers’ are changing SEO

Mobile and voice search are shaping the future of SEO, and Google is putting new emphasis on 'direct answers' to queries. Here's what digital marketers, content creators and SEO experts need to know about these key changes.

How deadlines can kill your outsourcing deal in India

Business relationships that focus on transaction only inevitably lead to a fixation on time and material. But India has a culturally based notion for creativity, which is the source of innovation. Clients in the west should not waste this opportunity

Why digital marketers must drive the customer journey

The customer may have always been right but now they know it and they are demanding more from companies that sell to them. Hereu2019s what marketers need to know about the customeru2019s digital journey. (Includes infographic.)

CIOs must partner with CMOs on ‘insight teams’

Customer insights are the new currency in today's digital world, yet too many companies can't seem to produce them quickly enough. Whatu2019s the problem? It comes back to a familiar theme.

Traction Watch: Meet The Spring 2015 DEMO Traction Champions

Marketing tools dominate DEMO

DEMO Traction is the latest example of marketing technology taking over the world of enterprise tech. The benefit is lots of new tools. But one side effect is confusion.

The Internet of Things is a necessary choice for the enterprise

The Internet of Things (IoT) is not a choice for enterprises but necessary for enterprises to maintain relevance and control over their markets.

Are digital marketers headed for a wipeout?

According to a new report from Forrester, marketers donu2019t completely understand the technology driving digital marketing.

For marketing pros, digital equals dollars

Marketing professionals who bring skills in areas such as SEO, social media, Web design and analytics can demand top dollar. (Includes infographic.)