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Programmatic advertising is catching on like wildfire in the digital media space. With so much money at stake, CIOs and other business leaders need to understand the term. To help find common ground, we reached out to six marketing professionals for
By most definitions I'm a baby boomer, but ages and dates are only numbers, right? Here's why I'm convinced I'm as millennial as they come.
Big data and 'second screens' have transformed media buying, says Greg Walsh, CFO of IPG Mediabrands.
While CMOs drown in a sea of new digital marketing technology products and services, CIOs are noticeably not coming to the rescue.
Marketing and merchandising experts share their top strategies for getting rid of last season's inventory -- without having to write it off.
Online video is a valuable format for advertisers, and YouTube dominates the space. Even with so much money at stake, YouTube's would-be competitors significantly lag behind in the majority of metrics.
Marketing executives who think they should make technology decisions without the CIO are gambling that nothing will go wrong, says Forrester.
It was a big week for Watson, which opened a new headquarters in the Big Apple and took center stage at IBM's Think Forum. The type of intelligent computing that Watson provides (or other vendors will soon provide) can improve customer relations
Social media has a long way to go before it's a star in Hollywood. Film studio executives say that even when the most socially savvy stars tweet regularly to promote their latest project, it makes no difference overall.
CMOs may say they adding mobility into their digital marketing mix, but many haven't even defined objectives yet. What should CMOs be doing and how can CIOs help?
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