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Apple marketers are some of the best in the business, especially when showing off the new iPad Air in a promotional video. But don't fall completely for the marketing hype this holiday season. We break down one of their most compelling videos to
Based on comments from experts at this week's AppNation event, to say mobile apps are a disruptive technology is an understatement.
Twitter experts, marketing pros and business leaders share their top tips on how to turn 140 characters into online marketing gold.
If your BYOD policy goes too far, you may be prosecuted for unfair labor practices. However, courts expect you to produce all relevant data in discovery proceedings. Meanwhile, your employees may fear retaliation if they don't sign draconian BYO
It's become a common refrain that marketers need to become more data-driven. This infographic breaks down the pressures that chief marketing officers are under and the upside to embracing big data.
Social media experts explain how to create a LinkedIn Company page that will attract followers, engage readers and generate business as well as buzz.
With the U.S. Congress unlikely to take action on NSA surveillance programs, U.S. cloud service providers could take a hit.
New polling from the Digital Advertising Alliance (DAA) highlights the importance of guidelines to limit Web companies' online tracking.
Following the Infosys visa fraud $34 million settlement, IT outsourcing customers should take these five steps to protect themselves. Here's a look at what outsourcing customers need to do.
An agreement by the Indian IT service provider to pay $34 million to settle claims of visa fraud and abuse could force more outsourcers to reconsider their business models.n
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