Business Operations

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Social Media Costs — and Some Workers Are Paying With Their Jobs

A woman says she was fired from her job at Xerox for posting a photo on Instagram and using the company's name as a hashtag. It's just one example of how social media can cost employees their jobs, expose employers to lawsuits and sour the

31 Oct 2013 6 mins

Legal Privacy Social Networking Apps

10 Mobile Marketing Tips for Small Businesses

Consumers are increasingly using their mobile devices to connect to businesses of all shapes and sizes. From optimizing your website to capturing holiday sales on mobile devices, these tips will help improve your mobile marketing strategy.

29 Oct 2013 8 mins

E-commerce Software Marketing Social Networking Apps

How to Use Google’s Keyword Planner for SEO (and 7 Free Alternatives)

Google's new Adwords Keyword Planner is geared for PPC rather than organic SEO, but it can still be useful for keyword research. Here are five ways to use the new tool -- plus, seven organic keyword research alternatives.

23 Oct 2013 8 mins

E-commerce Software Internet Marketing

15 Big Social Media Mistakes Companies Make and How to Avoid Them

Social media experts discuss the most common social networking business blunders and what companies can do to improve their social media IQ.

23 Oct 2013 9 mins

Facebook LinkedIn Small and Medium Business

How a Dating Service for IP Could Turn Patent Trolls Into White Knights

At Demo 2013, a firm called idealAsset showed off a product that helps would-be buyers and sellers of intellectual property find each other. Could this sort of matchmaking convince patent trolls to acquire IP by nobler means?

18 Oct 2013 4 mins

Intellectual Property Regulation Small and Medium Business

Gartner Says CIOs and CMOs Must Learn to Collaborate on Digital Marketing

The research firm predicts the convergence of IT and marketing as businesses increasingly look to digital promotional strategies.

18 Oct 2013 4 mins

Business IT Alignment CIO IT Strategy

Tech Gives Rise to the Digital Marketer

That sound you hear is the buzz around marketing using social media and mobile apps. Not only can marketers now reach a larger audience, data analytics measure the effectiveness of digital campaigns in quantifiable terms. But can marketing pros becom

17 Oct 2013 5 mins

E-commerce Software Marketing Small and Medium Business

What 3 Big Google Updates Mean for Your SEO Strategy

Recent changes to Google's search algorithm, its keyword planner tool and the availability of search query data may have you rethinking your SEO and online marketing strategies, but experts say it's best not to overthink things.

16 Oct 2013 10 mins

Internet Marketing Small and Medium Business

Adobe Helps Marketing Teams Tap Predictive Analytics, Mobile and Video Data

Aiming to make it easier for a broad swathe of people within the marketing department to leverage data, Adobe unveils new features for Adobe Analytics and the Adobe Marketing Cloud.

15 Oct 2013 5 mins

Big Data Business Intelligence Marketing

Google Tells Feds It Wants to Disclose Surveillance Orders

Google, Microsoft, Facebook, Yahoo and LinkedIn are ramping up efforts in Congress and the Foreign Intelligence Surveillance Act court to win authority to publish figures about data-collection orders received from the feds. However, the Justice Depa

10 Oct 2013 5 mins

Government Legal Regulation

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