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Why Social Listening Platforms Are Failing

Social listening services promise to capture and analyze the buzz about a particular brand on Facebook, Twitter and other social networks. The problem is they donu2019t come cheap and they arenu2019t working.

28 Jan 2015 4 mins

Facebook Marketing Twitter

How Facebook Stimulates the Economy and Creates Millions of Jobs

According to a Facebook-commissioned report from Deloitte, the world's largest social network stimulated $227 billion in economic impact and created 4.5 million jobs across the globe in 2014.

27 Jan 2015 2 mins

Facebook Social Networking Apps

Why IT Should be Skeptical of ‘Facebook at Work’

Facebook, a company decidedly focused on consumers and advertisers, wants to move into the busy enterprise social market with the Facebook at Work service, but its plans raise a number of important questions and concerns for enterprise IT and corpora

21 Jan 2015 6 mins

Collaboration Software Facebook Small and Medium Business

LinkedIn Makes Enterprise Inroads With New Communication Tools

LinkedIn is shifting its focus with a set of new tools designed to help simplify communication between coworkers. The move is a natural evolution for the social network that's best-known as a place to find a new job, according to CIO.com's

15 Jan 2015 3 mins

LinkedIn Small and Medium Business Technology Industry

6 LinkedIn tips to make your profile pop

LinkedIn isn't necessarily the most dazzling or entertaining social network, but it can be the most professionally rewarding. Here are six tips, directly from LinkedIn, to help you realize true business value from the platform.

15 Jan 2015 6 mins

IT Jobs LinkedIn Social Networking Apps

Twitter Talks Up Its Starring Role in Entertainment

Twitter is unmatched in terms of the exposure and interest it attracts throughout the entertainment industry. At CES, Twitter execs explained how its data enables smarter decisions and transforms business practices, in the media world and beyond.

8 Jan 2015 4 mins

Marketing Social Networking Apps Twitter

How to Use LinkedIn’s New Profile Features

LinkedIn has made it easier for you to update and edit your profile. The professional social network wants you to think beyond your resume or next job by encouraging you to edit and freshen up your profile on a more consistent basis.

17 Dec 2014 5 mins

Careers LinkedIn Social Networking Apps

Facebook: Don’t Advertise With Us If You Don’t See Clear ROI

Facebook put its money where its metaphorical mouth is when it comes to advertisers' dollars and suggested companies that don't have confidence in Facebook's capability to demonstrate clear advertising ROI should bring their ad budgets

16 Dec 2014 6 mins

Big Data Facebook Marketing

Why Foursquare Should Target Business Travelers

Traveling for work doesn't have to be boring, sterile or lack culture. By catering to business travelers and providing a more personal digital concierge for road warriors, Foursquare could tap a global trillion-dollar market.

11 Dec 2014 4 mins

Foursquare Mobile Apps Small and Medium Business

How (and Why) Facebook Excels at Data Center Efficiency

Facebook's data centers are 'second to none' thanks to a homogenous and nimble design focused on efficiency and cost savings, according to the company's head of infrastructure, who spoke this week at the Credit Suisse Technology C

3 Dec 2014 3 mins

Facebook Servers Social Networking Apps

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