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Though most advertising and marketing pros won't admit it, a cloud of confusion surrounds the terms 'ad tech' and 'marketing tech.' In search of clarity, we queried a number of experts for their insights on the conundrum.
Questions about the scope and applicability of regulations at the federal level have the potential to stifle attempts to innovate around covered services. Here are four issues that CIOs should be planning to address as changes unfold.
Google finally released an AdWords app for iPhone and iPad. Though the software is a must-have for AdWords campaign marketers, it lacks many features found in the full desktop version.
The tech industry must educate politicians on data-driven innovation, digital trade, IP rights, strong encryption, and education technology
Even as investors get more selective about where they put their money in the hot but increasingly fragmented marketing technology industry, big data marketing applications specialist BloomReach has won their confidence.
Marketers who use the Marketo automation platform generally laud the company for its features, but the tools aren't perfect. Here are four features Marketo customers have on their wish lists.
A set of professional marketers and Marketo customers share their favorite features of the popular marketing automation platform, including a unique 'Engagement Engine' and a bustling user community.
Taco Bell's marketing chief Marisa Thalberg says CMOs must overcome, or at least accept, seven key paradoxes if they hope to thrive in the modern marketing world.
Ecommerce, retail and marketing pros share their insights into the recent holiday shopping season and discuss how online retailers can apply their experiences to the 2016 holiday shopping season.
With security breaches happening to companies every day, itu2019s more than likely that yours will feel the heat at some point.
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