Business Operations

10 social media certifications for marketing pros

Social media skills don't always come easy, and specialized social training can mean the difference between ascending the corporate hierarchy and being left behind. These social media certification programs and online classes are all available t

What unscrupulous attorneys do to win and how to fight back

Having experienced a few legal dustups himself, columnist Rob Enderle warns you about some of the unscrupulous things attorneys will do to win, and explains what you can do to avoid expensive litigation.

How to get and leverage user-generated content

Content marketing pros share their top tips on the best ways to acquire customer reviews, ratings, photos and videos.

Vic Dept of Education to face IBAC over Ultranet corruption allegations

Demand for data driven marketers will drive CMO turnover, IDC predicts

Watch IDCu2019s free FutureScape webcast for more CMO and marketing technology predictions and their impact on your business.

How to succeed in B2B ecommerce

Experts in business-to-business marketing discuss the unique challenges online B2B companies face and what steps they can take to attract and retain customers.

Are fake online reviews crushing consumer confidence?

While a certain percentage of them are almost certainly suspect, customer-driven online ratings and reviews are just too powerful to simply ignore. But does anyone really trust them?

Inside RankBrain: What Google’s new search algorithm means to you

Google's RankBrain search-algorithm update has been live for months, but the company just recently confirmed the existence of the new machine-learning component. Here's a breakdown of RankBrain, along with a list of few important things dig

What IBM’s willingness to share source code with China means

The company is being open, but not giving away the store.

Why event sponsorships give tech giants bang for their bucks

While the marketing benefits may seem obvious, there are plenty of other benefits to sponsoring large, nontech events.