Africa

Americas

Asia

Europe

Oceania

Popular Topics

Topics

About

Policies

Our Network

More

Business Operations

Business Operations | News, how-tos, features, reviews, and videos

opinion

Top 10 ways to have your project end up in court

David Letterman may be off the air, but his Top 10 List format remains in the comedic canon. In his honor, hereu2019s David Taber-manu2019s Top 10 list of these worst practices for agile projects.

7 Aug 2015
IT Leadership Legal
feature

Why every CIO needs a cybersecurity attorney

Distinguishing the technical experts from those responsible for legal obligations and risks will help companies develop better breach response plans. Understanding the role of an external cybersecurity firm will only help.

4 Aug 2015
IT Leadership Legal Security
opinion

Why Google should buy Twitter … NOW

Opportunity is knocking as Twitter hits an impasse and Google faces reality with Google+. Both companies might want to call their lawyers and make the most of what might be their last best chance to unite.

1 Aug 2015 6 mins
Google Marketing Twitter
opinion

Why don’t tech companies get marketing?

Yelp and Twitter are in trouble, and columnist Rob Enderle says itu2019s because they fundamentally lack an understanding of how marketing works. Even Apple, once a marketing leader, seems to be faltering.

1 Aug 2015
Marketing Technology Industry
feature

5 tips to create high-traffic Pinterest boards

Companies with physical, tangible products are prime candidates for an image-driven social media site like Pinterest. But brands with more abstract products and services can find a place on the site, too u2013 it just takes a bit more creativity.

31 Jul 2015
Marketing Pinterest Social Networking Apps
feature

Consumers browsing — but not buying — via mobile and social media

While mobile devices are effective tools for browsing online, and social media can help consumers learn more about products they're interested in, they don't generally lead to purchases, according to a new study.

23 Jul 2015
Consumer Electronics E-commerce Software Marketing
feature

Inside the murky world of ‘social media influencers’

Today's savvy fashion marketers use 'Internet influencers' and 'affiliate networks' to pitch their products in less invasive (sometimes deceptive) ways. Such initiatives are usually low-cost, low-risk marketing tactics, but t

9 Jul 2015
Marketing Social Networking Apps
how-to

How to avoid 10 common business video mistakes

Video and marketing experts share tips on how not to make a business video and what steps organizations should take to ensure people will watch, remember and share their videos.

7 Jul 2015
Marketing Video
feature

Why integrated social suites are failing marketers

A convincing argument for an integrated marketing suite has yet to be made, yet most marketers think a social suite is the way to go -- but they couldnu2019t be more wrong.

2 Jul 2015
Marketing Social Networking Apps
opinion

How Terapeak grew from 0 to 300,000 customers in 18 months

We take a look at how Terapeak, who thousands of the worldu2019s most successful sellers on eBay and Amazon rely on to discover what products are about to jump off the shelves, what prices to charge, and what their competitors are doing, attracted 30

2 Jul 2015
Marketing Startups