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Business relationships that focus on transaction only inevitably lead to a fixation on time and material. But India has a culturally based notion for creativity, which is the source of innovation. Clients in the west should not waste this opportunity
The customer may have always been right but now they know it and they are demanding more from companies that sell to them. Hereu2019s what marketers need to know about the customeru2019s digital journey. (Includes infographic.)
Customer insights are the new currency in today's digital world, yet too many companies can't seem to produce them quickly enough. Whatu2019s the problem? It comes back to a familiar theme.
DEMO Traction is the latest example of marketing technology taking over the world of enterprise tech. The benefit is lots of new tools. But one side effect is confusion.
The Internet of Things (IoT) is not a choice for enterprises but necessary for enterprises to maintain relevance and control over their markets.
According to a new report from Forrester, marketers donu2019t completely understand the technology driving digital marketing.
Marketing professionals who bring skills in areas such as SEO, social media, Web design and analytics can demand top dollar. (Includes infographic.)
Those touchy-feely relationships with salespeople are giving way to researching, choosing and purchasing products over the Web. Digital marketers are claiming the customer relationship, including the sales conversion, and that will cost an estimated
Many marketers still donu2019t get digital content. Instead of treating potential customers as people and being part of the social media conversation, marketers add jargon and sales pitches as if they still own the conversation. So what's a digi
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