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CMOs are increasingly being asked to ensure every dollar spent offers a clear-cut return on investment, Hereu2019s why that approach is wrong when it comes to marketing agencies.
The open source universe may soon be less collaborative and more litigious. Two cases now in the courts could open the legal floodgates.
In the pharmaceuticals sector, the digital disconnect between the CMO and CIO is one of the largest to overcome of any industry. But donu2019t blame IT. According to an Accenture global survey, pharma CIOs have the highest desire across industries to
Marketers have traditionally been focused on the front-end of the customer relationship -- things like brand awareness and lead generation. But in todayu2019s digital world, marketers can't simply hand over that relationship to the sales departm
Spending on marketing technology is on the rise u2013 to the tune of $120 billion over the next decade, according to a Silicon Valley venture capital firm.
Congress should act quickly against abusive patent litigation
How do you find and reach your target audience? Sales and digital marketing experts share their tips on the best ways to garner qualified sales leads.
Jan Brecht describes how a unified tech-marketing team scored a victory at the 2014 World Cup.
Businesses can enhance marketing efforts by empowering employees, customers and influencers to spread their stories, and though it's challenging to create an effective corporate culture of creative storytelling, the potential rewards are big.
More than half of large retailers say mobile is their top priority, so why arenu2019t they investing more?
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