Enterprise Applications

Digital Marketers Must Own the Customer Lifecycle

Marketers have traditionally been focused on the front-end of the customer relationship -- things like brand awareness and lead generation. But in todayu2019s digital world, marketers can't simply hand over that relationship to the sales departm

Digital Buzzwords are Obscuring Real Business Strategies and Value Creation

Finding a successful path to valuable business strategy via digital technologies is both common sense and a balancing act between old and new thinking, but marketing hype is confusing the basics.

8 Ways to Create a Successful Multichannel Customer Experience

Retail and ecommerce experts discuss how multichannel retailers can combine traditional and online shopping to enhance consumersu2019 experience and increase sales in both channels.

Customers Should Be at the Center of the CIO’s Agenda

CIOs should focus on systems that deliver a great customer experience at every interaction, according to Forrester Research analysts

Using Big Projects to Become a Strategic Advisor

How CIOs can use enterprise software projects to become strategic advisers

IT Execs Share Experiences With Google for Work

Many companies are still slowly shifting toward cloud-based infrastructure, but the organizations that take the plunge see a number of potential business benefits and productivity gains. Here are some of the ways CIOs and technology executives squeez

8 Lead Generation Strategies That Will Boost Your Sales

How do you find and reach your target audience? Sales and digital marketing experts share their tips on the best ways to garner qualified sales leads.

Mortgage Choice embarks on CRM consolidation

Why Microsoft’s HoloLens Is the Next Big Enterprise Thing

HoloLens could be the next big thing in business computing and can be used in some way to provide a better customer experience, improve business collaboration and so much more.

13 Evernote Tips for Businesspeople

A handful of tech movers and shakers offer suggestions on the best Evernote productivity hacks for busy businesspeople.