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CRM systems typically have records for sequential activities - campaigns, tasks, meetings, and notes. Use the wrong one for your particular information, and you'll end up with almost no reporting or analytical perspective on the customer interac
What makes Steve Jobs such a special presenter, and what can CIO.com readers borrow from Jobs' vast skills? Communications coach and author Carmine Gallo shares his insights and favorite Jobs YouTube clips.
Midsize businesses can now get free SAP CRM software with certain ERP purchases. (Don't forget to read the fine print.)
Experts, analysts and vendors continue to debate -- but teenagers have the best advice.
Thanks to the new, free TiVo DVR Scheduler BlackBerry application, RIM smartphone users with TiVo boxes can now easily browse and program home television-content via BlackBerry while on the go.
As the Google Apps threat grows, Microsoft Business division president Stephen Elop says his message to customers is clear: You need a mix of on-premise and Web apps. But aren't some customers looking to the cloud to get away from Microsoft?
Designing an iPhone app logo poses a big marketing challenge. The logo must be creative enough to stand out from the crowd, yet clearly convey its function on the iPhone's diminutive screen. It also has to tie into a brand's Web site and ot
Why did Xerox's purchase of ACS make such news this week? It's one sign that complex paper-handling processes are going nowhere fast and that they're darn profitable to certain parties. Bye-bye paperless office.
In the name of supply chain efficiency, companies continue to ask truck drivers to respond to and enter more electronic data while driving. Now Congress is eyeing whether the in-the-cab-computers pose too much road risk to other motorists.
You'd think that "marketing automation," like "sales automation," would be part of a CRM system. In theory, sure. But in practice, you need to know how these systems fit together and how they don't.n
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