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From CRM and business intelligence to chatbots and automation, marketers have spending plans across the marketing tech stack.
What is the state of CRM and where should CRM tool vendors be going? Here's what CIOs have to say.
The information technology industry is rife with tools developed to serve a specific need.
Advances You Canu2019t Get Anywhere Else
SAP has integrated several existing cloud-based front-office tools into a new CRM suite, C/4HANA.
If you're doing a CRM system conversion, expansion, or initial implementation, there are some things you need to look for — and look out for — in a vendor proposal. We'll help you sort it out.
Today is the first day of the rest of your life u2026 or at least of the endless process of GDPR compliance. Your customer relationship management (CRM) and marketing automation systems are ground zero for GDPR issues, but thatu2019s not all.
Companies are increasingly adding IoT to their logistics operations in pursuit of greater visibility and efficiency in their supply chains u2014 and to stave off disruptions to come.
Despite what you might have heard, personalized pricing would be fair and efficient.
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