Africa

Americas

Asia

Europe

Oceania

Popular Topics

Topics

About

Policies

Our Network

More

IT Strategy

IT Strategy | News, how-tos, features, reviews, and videos

opinion

Creating your digital playbook

There are many maps on the road to the digital enterprise. Do you know where you're going?

12 May 2015 4 mins
Business IT Alignment CIO CRM Systems
news analysis

What B2B tech can learn from consumer marketing

Business-to-business marketing is based on education and analytics where the best offering wins, right? Not so fast. Purchasing decisions for B2B customers can be even more emotional than consumer purchases. After all, the stakes are higher. So what

7 May 2015 4 mins
Consumer Electronics IT Strategy Marketing
opinion

Reactions and impressions from Microsoft Ignite

At its Ignite conference, Microsoft offered a roadmap of architectures and devices that will move business forward. CIO.com's Jonathan Hassell analyzes the significance of Day 1.

6 May 2015 7 mins
IT Strategy Small and Medium Business Technology Industry
feature

Talking SMAC: Revisiting social, mobile, analytics and cloud

If your IT team doesnu2019t have a SMAC roadmap, you may find your company drifting off-course in 2015 and 2016. Hereu2019s brief refresher course on SMAC.

5 May 2015 5 mins
CIO IT Strategy Small and Medium Business
opinion

4 steps to success for a new CIO

New CIOs must be ready to go live on Day 1, learning the companyu2019s agenda and positioning themselves as architects of innovation, writes an Accenture Strategyu2019s managing director.

4 May 2015 5 mins
CIO Careers IT Strategy
opinion

Are you ready for the Data of Things?

A discussion of the data produced from the IoT and how organizations need to organize to extract value from it.

2 May 2015 6 mins
Analytics Data Mining IT Strategy
tip

Why digital marketers must drive the customer journey

The customer may have always been right but now they know it and they are demanding more from companies that sell to them. Hereu2019s what marketers need to know about the customeru2019s digital journey. (Includes infographic.)

1 May 2015 2 mins
CRM Systems IT Strategy Marketing
how-to

How JetBlue uses tech to help customers take flight

Good customer service and the airline industry arenu2019t usually mentioned in the same breath. However, JetBlue is looking to change that perception with new technology for customers. In this video report, CIO.com's Lauren Brousell talks to Jet

28 Apr 2015 6 mins
CRM Systems IT Strategy Innovation
opinion

What a bad enterprise software purchase will cost you

If you fail to do the work upfront to select the best-fit enterprise software, you will pay the price.

28 Apr 2015 7 mins
Business IT Alignment CIO IT Strategy
feature

Clorox CIO discusses the real challenge of big data

Many big companies today do a great job of collecting big data, However, the challenge remains to get insights out of the data. Clorox CIO Manjit Singh suggests taking a more agile approach.

28 Apr 2015 5 mins
Big Data CIO IT Strategy