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Business Operations

Business Operations | News, how-tos, features, reviews, and videos

feature

How Adobe’s CIO blends IT and marketing

Adobe CIO Cynthia Stoddard explains why the era of IT as a separate entity with a separate purpose is over.

May 3, 2017
Adobe Systems CIO CMO
opinion

7 successful ways marketers battle and beat media burnout

Dial back some of your media consumption and avoid burnout with these suggestions.

May 1, 2017
Careers Marketing Social Networking Apps
opinion

As smartphone time dominates, branding imperatives shift

More consumers are turning to their smartphones first for research and purchases. That's changing the development mindset for digital branding in mobile

May 1, 2017
Marketing Mobile Apps Mobile Development
opinion

ATSC 3.0: Broadcast’s last addressable stand

ATSC 3.0 represents another opportunity for broadcasters and marketers to cash in on knowing more about viewers. But it's arriving just as cellular-based live TV streaming is heating up.

Apr 28, 2017
Broadband Consumer Electronics Marketing
opinion

PR nightmares that were disasters waiting to happen

The issue is not that companies have communications disasters to deal with -- it's that they have a moral bankruptcy that led to the gaffes, and it could have been avoided: It's called human decency.

Apr 19, 2017
Government Internet Marketing
feature

12 digital marketing and customer experience tips for success

Creating great customer experiences separates market leaders from the rest of the pack. Here are 12 ideas, best practices, strategies and words of advice for advancing your digital marketing efforts in the year ahead.

Apr 17, 2017
Marketing Mobile Apps Small and Medium Business
how-to

13 ways to make your inbound marketing stand out

Experts in content creation and digital strategy discuss the best methods and channels to attract new customers.

Apr 17, 2017
CRM Systems IT Leadership Marketing
opinion

Accenture’s eye-catching acquisition of Genfour

Accenture is taking steps to cement its position as the u201cgo-tou201d partner in digital transformation.

Apr 7, 2017
Intellectual Property Mergers and Acquisitions Technology Industry
how-to

How to tell stories your customers want to hear

Marketers share their top tips for crafting content and messaging that will make your company more appealing to consumers u2013 and help you stand out from the competition.

Apr 5, 2017
CRM Systems Consumer Electronics Marketing
opinion

Technology and promotions: the digital face of marketing

Technology is now critical to -- and inseparable from -- a smart marketing strategy.

Mar 31, 2017
Internet Marketing