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Marketing and social media experts share their tips on how to use social media to get people talking about u2013 and buying u2013 your products this holiday season.
Those 18- to-25-year-olds are a savvy bunch. They window shop at retail stores only to bargain-hunt online. They research products on their smartphones while walking the aisles. Retailers that want them to buy at brick-and-mortar stores better get p
IBM and Twitter say they will 'change the way business decisions are made' by pairing Twitter data with IBM's analytics tools and new apps for the enterprise. But CIOs won't buy in until the two companies can bring structure and c
Thanks to access to the latest technology, CMOs have become managers of a potentially prosperous customer journey that runs from initial contact to building loyalty. So why are digital marketers feeling alone and overwhelmed?
The free Internet hangs in the balance as big ISPs, including AT&T, move to kill net neutrality. Here's a simple way you can fight back.
Search engine optimization experts offer insights on the current state of online reputation management and share best practices for managing your company's reputation on the Web.
Search engine optimization experts share tips and tools to help you manage your company's online reputation.
Many social media platforms collect any and all data they can on users to help sell targeted ads. Snapchat says that strategy is 'rude' and 'creepy,' but the reality is the company can't deliver targeted ads even if it wants
The shopping networku2019s CIO says that by using metrics of engagement (as opposed to pure revenue tracking), QVC is able to determine the effectiveness of its omnichannel investment.
Email marketing experts share 12 proven tips for getting customers in the holiday spirit -- and into your store.
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