Analytics

5 Things CIOs Should Know About Prescriptive Analytics

First there was descriptive analytics, then predictive analytics. The next step is prescriptive analytics, which actually tell you the best action to take.

NASA’s JPL Taps IT to Power Space Missions and Worker Creativity

The Jet Propulsion Laboratory at NASA turned to the cloud, analytics, big data and consumer technology to take space missions to new heights. Itu2019s also taking innovative steps to ensure its workers can explore their creativity through programs su

5 Big Data Technology Predictions for 2015

Big data technologies have evolved at a torrid pace that shows every sign of continuing in 2015. MapR CEO and co-founder John Schroeder predicts five major developments will dominate big data technology in the new year.

Data Scientists are the Perfect Cure for Blue Jean Syndrome

A practitioner CIO's perspective on the emerging role of data scientists and the true potential of big data analytics in solving non-trivial business problems.

2015 CRM predictions to fire up customer success and growth

The Power of Metaphor

Malini Balakrishnan, CIO of Building Materials Holdings Corporation, shares two metaphors that help her to explain IT

7 Amazon Redshift Success Stories

The petabyte-scale Amazon Redshift data warehouse service has been shaking up the data warehouse market. Here are seven examples of companies that have transformed their business with Amazon hosted service.

How Predictive Analytics Can Help Set Perfect Hotel Room Prices

By mashing together years of data from a multitude of sources, startup Duetto is helping hotels optimize their room pricing. And in this tight-margin world, a small increase in revenue per available room makes a big difference in profitability.

How CIOs Can Prepare for Healthcare ‘Data Tsunami’

Research firm IDC predicts an exponential increase in healthcare data, including data from new sources outside the control of IT. In response, CIOs need to prioritize compliance in governance policies and get a handle on 'shadow IT.'

Facebook: Don’t Advertise With Us If You Don’t See Clear ROI

Facebook put its money where its metaphorical mouth is when it comes to advertisers' dollars and suggested companies that don't have confidence in Facebook's capability to demonstrate clear advertising ROI should bring their ad budgets