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The worlds of marketing and entertainment are more complicated than they were a just decade ago and thereu2019s no indication that things will get less challenging, but executives from leading TV networks who spoke at CES 2016 say the medium has a br
The heads of marketing from Facebook and Target took the stage at CES 2016 to discuss how mobile and social media marketing technologies transform the way people shop.
Modern automation technology is no panacea for today's many marketing challenges, but at CES 2016, GE's marketing manager suggested the right tools and tactics could help organizations win consumer trust.
Ecommerce and social media pros share 14 tips on using Pinterest to market your products.
Advertising and marketing experts say 2016 will be defined by the increased use of ad blockers, new metrics, additional third-party data sharing and more demand for native advertising.
Social media skills don't always come easy, and specialized social training can mean the difference between ascending the corporate hierarchy and being left behind. These social media certification programs and online classes are all available t
Having experienced a few legal dustups himself, columnist Rob Enderle warns you about some of the unscrupulous things attorneys will do to win, and explains what you can do to avoid expensive litigation.
Content marketing pros share their top tips on the best ways to acquire customer reviews, ratings, photos and videos.
Watch IDCu2019s free FutureScape webcast for more CMO and marketing technology predictions and their impact on your business.
Experts in business-to-business marketing discuss the unique challenges online B2B companies face and what steps they can take to attract and retain customers.
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