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Advanced marketers are using cognitive technology with the aim of creating delightful customer experiences and increasing revenue.
There's no silver bullet for driving leads. Heed these four marketing myths when developing your sales strategy to set your organization up for success.
Organizing an event? Here are some awesome ways to market it.
Digital marketing experts share insight and advice on how CMOs and other marketing pros can get started with u2014 and make the most of u2014 chatbots.rn
Executives discuss what it takes to lead an organization's marketing efforts in today's data-driven world.
Typically, major marathons are sponsored by financial services companies not IT services companies. Hereu2019s a look at why TCS decided to sponsor the New York City Marathon and why itu2019s working.
CIOs demand more of vendors as they strive to prove the ROI of technology.
The NYC Department for the Aging proved social networks find seniors sexy. rn
The art of storytelling as a way to pitch enterprise products is an effective way to really showcase the value of the product writes columnist Rob Enderle, who experienced this firsthand at the recent IBMEdge conference.
The recent iPhone 7 launch presented Apple with a fresh opportunity to tackle Twitter, but the company's first iPhone-related tweets came a half-hour before it officially announced the phone.
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