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A smart person once said, 'As long as you're asking the wrong questions, it doesn't matter what answers you come up with.' When it comes to making the business case for CRM, the CFO is likely to ask too many of the wrong questions
Everybody knows that the use case for CRM. It's in its name, after all: Customer relationship management. But how does that really improve the way your company does business?
Molto, formerly known as Incredimail, was spruced up for iOS 7 devices, and it's now available for Android tablets. Molto is a free, attractive app that's definitely worth a download, according to CIO.com blogger James A. Martin.
Consumers are increasingly using their mobile devices to connect to businesses of all shapes and sizes. From optimizing your website to capturing holiday sales on mobile devices, these tips will help improve your mobile marketing strategy.
Historically, Microsoft SharePoint has been associated with intranets and content management. But customers are increasingly using it to enable a much broader range of capabilities from communications to business intelligence, enterprise search, even
Trek Global claims that its cloud-based ERP service can help midmarket and small businesses leverage ERP to create efficiencies.
Google's new Adwords Keyword Planner is geared for PPC rather than organic SEO, but it can still be useful for keyword research. Here are five ways to use the new tool -- plus, seven organic keyword research alternatives.
Some were killed off, others folded into new products. Either way, no product lives forever.
That sound you hear is the buzz around marketing using social media and mobile apps. Not only can marketers now reach a larger audience, data analytics measure the effectiveness of digital campaigns in quantifiable terms. But can marketing pros becom
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