Analytics

2015 CRM predictions to fire up customer success and growth

The Power of Metaphor

Malini Balakrishnan, CIO of Building Materials Holdings Corporation, shares two metaphors that help her to explain IT

7 Amazon Redshift Success Stories

The petabyte-scale Amazon Redshift data warehouse service has been shaking up the data warehouse market. Here are seven examples of companies that have transformed their business with Amazon hosted service.

How Predictive Analytics Can Help Set Perfect Hotel Room Prices

By mashing together years of data from a multitude of sources, startup Duetto is helping hotels optimize their room pricing. And in this tight-margin world, a small increase in revenue per available room makes a big difference in profitability.

How CIOs Can Prepare for Healthcare ‘Data Tsunami’

Research firm IDC predicts an exponential increase in healthcare data, including data from new sources outside the control of IT. In response, CIOs need to prioritize compliance in governance policies and get a handle on 'shadow IT.'

Facebook: Don’t Advertise With Us If You Don’t See Clear ROI

Facebook put its money where its metaphorical mouth is when it comes to advertisers' dollars and suggested companies that don't have confidence in Facebook's capability to demonstrate clear advertising ROI should bring their ad budgets

IBM, Apple Release 10 New iOS Apps for Enterprise

The new iOS apps from IBM and Apple aim to 'transform industries and professions' by bringing together IBM data analytics and Apple's user-centric design.

Moving past the illusion of data democracy

Individuals can no longer be their own privacy enforcers

What Does All That Healthcare Data Really Mean?

Amid the push to open access to more healthcare data, government and industry officials caution that datasets must come with context in order to provide meaningful insights for patients and researchers.

Internet of Things Helps Asthma Patients Breathe Easily

Medical device company Aerocrine, which specializes in devices that help physicians diagnose and monitor asthma, is using new IoT-focused services from Microsoft Azure Cloud Services to reduce device downtime and help its sales and customer support t