Business Operations

Optimize your customer journeys using personas and business architecture

How to pitch your product for review in 10 thoughtful steps

It's not just email blasting. It takes time, research, effort and relationship building.

Sonic Biochem reinvented their customer approach with a new mobility app platform

Customer satisfaction is a top priority for any company in any industry and Sonic Biochem is no different. With their own mobile platform, the company improved theirs by a large margin.n

Can algorithms really tackle the fake news fiasco?

With social media taking the connected world by storm, one particular aftermath that created a fair bit of furore was fake news.u00a0Here is au00a0look at how the tech giants are trying to contain fake news with the help of algorithms.

‘ConTech’ roundup from Content Marketing World

The array of content-centric technologies that IT professionals need to manage continues to expand.

3 ways CIOs can beat the innovation curve

The innovation race is on. Will you be left behind?

6 tips for negotiating CIO noncompete agreements

As stewards of tech-based digital strategies, CIOs are more vulnerable than ever to the vagaries of noncompete clauses. Hereu2019s how to negotiate them.

When email threads can become binding agreements

A recent case highlights the ease with which binding contracts can be formed via email.

Who is winning in text message (SMS) marketing?

Recent court decisions provide much needed clarity around issues of u201cconsentu201d so that businesses using text message marketing know when they can rely on the recipientu2019s consent.

Major exits at Infosys during Sikka’s regime

Infosys has seen some shocking departures from its roll in the past few years. The numerous high-profile resignations took a pace up particularly after Vishal Sikka came on board.