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While Batman and Superman are slugging it out on the big screen, 122 CISOs from across the countryu2019s top IT companies are engaged in a battle of their own. These u201cun-caped crusadersu201d have formed a vigilante group to collaborate and take o
Marketing, customer experience and data experts discuss what small and midsized businesses can learn about customers from the data they collect.
If CRM platforms want to connect with front-line sales and marketing staffers, tapping into social signals is not a u2018nice to have,u2019 but a u2018need to haveu2019 feature.
Search engine optimization experts share advice on how marketers and SEO pros can keep up with Google's ever-changing algorithm and ensure that their websites rank prominently on the world's leading search engine.
Ferrara Candy, which aims to double in revenues by 2020, is revamping its websites and social media strategy for the 30-and-under crowd.
While advances in marketing technology can help you discover, track and engage customers in new ways, donu2019t be fooled into thinking martech is the silver bullet for all your marketing needs.
A cyber-attack hits you out of the blue u2013 a sucker punch youu2019ll never see coming. EY India's Cyber Resilience War Game stress tests an organizationu2019s incident response, putting its cyber-disaster preparedness through an acid test by
Marketing automation technologies evolved from clunky old robots 'to the next generation sales and marketing assistants [SMBs] have always dreamed of,' according to an infographic from Agile CRM.
Cybersecurity innovation and the role of encryption are potentially putting corporate IT departments and law enforcement at odds.
How to beat your incumbent competitor through marketing... even when startup odds are stacked against you.
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