Business Operations

Facebook’s Canvas a ‘big moment’ for mobile ads

Facebook yesterday announced a new full-screen, mobile ad format called Canvas that's designed to help advertisers engage customers with detailed brand experiences.

How Babajob and Merajob are disrupting the blue-collared hiring space

With the advent of mobile devices, the competition amongst job portals for blue-collared employees intensifies, but the space still remains an untapped goldmine, believe early birds like Babajob and Merajob.

Why the Apple vs FBI case is relevant for India

The current Apple vs FBI case potentially has huge ramifications for security and privacy here in India and will affect our digital future

6 things marketers need to know about beacons

Bluetooth 'beacons' are a simple way for marketers to communicate with customers in physical locations, but the platforms and infrastructure behind the tiny wireless sensors can be quite complex. Here's a quick guide to the basics of b

Selligent closes merger with StrongView

The combination of omnichannel marketing automation software provider Selligent and contextual email marketing technology specialist StrongView creates what the companies describe as the world's 'largest independent provider of orchestratio

How to market your business on Instagram

Social media, marketing and business experts share their tips on how brands can get the most out of the photo- and video-sharing site.

Why Apple is right to fight FBI over iPhone access

Columnist Rob Enderle is not an Apple fan, however, he backs Tim Cooku2019s efforts to prevent the FBI from creating a security key that could access all iPhones. Hereu2019s why such a key could potentially do billions of dollars of damage.

February 2016: Tech’s New Odd Couple

Can marketing tech track the entire customer lifecycle?

The capability to follow a customer through all phases of the buying process has long been considered the holy grail of enterprise marketing. Has technology finally evolved to deliver on that process?

10 things that keep CMOs up at night

A group of high-profile and up-and-coming CMOs share insights on their biggest digital marketing concerns in 2016, along with strategies for coping with the challenges.