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Though most advertising and marketing pros won't admit it, a cloud of confusion surrounds the terms 'ad tech' and 'marketing tech.' In search of clarity, we queried a number of experts for their insights on the conundrum.
So many sessions, so little time. We know you can't catch them all, so we came up with a shortlist of speakers you shouldn't miss at NASSCOM 2016.
Questions about the scope and applicability of regulations at the federal level have the potential to stifle attempts to innovate around covered services. Here are four issues that CIOs should be planning to address as changes unfold.
Google finally released an AdWords app for iPhone and iPad. Though the software is a must-have for AdWords campaign marketers, it lacks many features found in the full desktop version.
Rahul Goyal, GM-India and ASEAN, ADP explains how enterprises can enhance process efficiency and deploy advanced data-driven human capital management systems.u00a0u00a0
The tech industry must educate politicians on data-driven innovation, digital trade, IP rights, strong encryption, and education technology
Even as investors get more selective about where they put their money in the hot but increasingly fragmented marketing technology industry, big data marketing applications specialist BloomReach has won their confidence.
The two relevant criteria for IDM are critically of the application from sensitivity of information standpoint and secondly the mass number of users, says Samarendra Kumar, InterGlobe Enterprises.
Sudden changes in business dynamics and the rise of digital technologies has left the Indian IT industry on the back foot. Itu2019s unlikely itu2019ll make up for lost time in 2016, but itu2019ll certainly make plenty of progress.
Marketers who use the Marketo automation platform generally laud the company for its features, but the tools aren't perfect. Here are four features Marketo customers have on their wish lists.
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