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Indian women technopreneurs are on the rise battling hurdles that arenu2019t any different from the ones faced by the opposite sex.u00a0
Instagram and Pinterest are big with the millennials advertisers want to reach. Large brands such as McDonald's are already experimenting with the social networks, but it may be too soon to tell if the new features deliver customers or are just
Marketing technology is entering a brave new world and no one has a better view of it than Sanjay Dholakia, CMO at Marketo. CIO.comu2019s Tom Kaneshige visits with Dholakia to discuss where martech is headed.
Todayu2019s marketing jobs require at least one digital skill -- such as SEO, website design or analytics -- according to the Digital Professional Institute. Here are the most common marketing technology failures and how to overcome them.
Product development and marketing experts offer advice for rolling out a new product or service and successfully getting the word out to customers.
Is technologically enabling business growth about internally selling a 'solution' or is it about helping people to go about their work in peace?
Think the 'Game of Thrones' is bloody? For mobile marketers, conquering customers in the Game of Trust can be a brutal high-stakes battle.
Believe me when I say this: Uber has (privacy) issues greater than your most intimate lover.
A field marketing company in 2009, Smollan India has transformed the group into a full blown retail solution organization, powered by a mobile technology product.
Sometimes itu2019s best to ignore u2018em, sometimes you have to kill u2018em with kindness. But depending on the temerity of the troll, you need to tailor your tactics.
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