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Business Operations

Business Operations | News, how-tos, features, reviews, and videos

opinion

The art of storytelling in the age of content marketing

What do you call a laid-off journalist? A content marketer. Itu2019s no joke. Former journalists still get to tell dramatic stories u2013 that is, if corporate legal departments and marketing teams sign off first.

12 Jun 2015
Marketing Technology Industry
opinion

Traction Watch: How Square grew to $10 billion in payments

In this video from DEMO Traction, Jared Fliesler goes through the growth marketing techniques that helped build payment processing startup Square.

11 Jun 2015
Marketing Startups Technology Industry
news analysis

Cloud tech can make a Supreme Court decision against Obamacare irrelevant

If opponents of the Affordable Care Act prevail in their court battle, Amazon Web Services can essentially nullify the victory.

10 Jun 2015
Cloud Computing Healthcare Industry Legal
feature

How to strike a balance between marketing and tech

The chief marketing technology officer, or CMTO, role is emerging inside companies to help businesses find a happy medium between the opposing natures of marketers and technologists. Hereu2019s how CMTOs bring it all together.

10 Jun 2015
CIO CMO Technology Industry
feature

Millennials bring consumer shopping tactics to corporate buying

An IBM study of more than 700 people who make corporate buying decisions, including Gen-Xers, people from Gen-Y and millennials, sheds light on notable differences in their motivations to make corporate purchases and offers valuable lessons for B2B m

5 Jun 2015
Marketing Technology Industry
feature

4 (okay 5) Problems With Social Media Strategies in India

A lot money is being driven into social media marketing. But some of thatu2019s being wasted, unless you apply these fixes.

5 Jun 2015
Business Small and Medium Business Video
feature

How marketers can seize the mobile moment

If you think responsive Web design meets your customers' needs, you better think again (and think fast). Mobile users are on the move and want answers quickly. Treating mobility like an extension of your Web presence wonu2019t cut it.

3 Jun 2015 4 mins
E-commerce Software Mobile Development Small and Medium Business
feature

The 6 faces of chief marketing technologists

Marketing now must be well-versed in customer data, analytics, mobile, social and marketing automation tools. Who's going to lead this dramatic and critical transformation? Enter the chief marketing technologist u2013 or chief marketing 'te

3 Jun 2015 3 mins
Email Clients Marketing Small and Medium Business
feature

Content marketers need to get (really) personal

The good news for marketing tech pros is that customers want personalized service both in-store and online. The downside is that they want to see only what's relevant to them and they will punish brands that don't deliver this. Whatu2019s a

2 Jun 2015 3 mins
CMO E-commerce Software Marketing
interview

Safexpress Redefines e-Commerce Deliveries

Rubal Jain, MD, Safexpress, talks about the growth potential of e-commerce logistics, why he believes logistics startups havenu2019t taken a lead, and what itu2019s like to work with e-commerce companies.u00a0

1 Jun 2015 8 mins
Business E-commerce Services Startups