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Business Operations

Business Operations | News, how-tos, features, reviews, and videos

opinion

Hey, I think I’m a millennial

By most definitions I'm a baby boomer, but ages and dates are only numbers, right? Here's why I'm convinced I'm as millennial as they come.

28 Oct 2014 4 mins
Internet Marketing Technology Industry
feature

A CFO’s View of Consumer Data

Big data and 'second screens' have transformed media buying, says Greg Walsh, CFO of IPG Mediabrands.

27 Oct 2014 3 mins
Analytics Big Data Marketing
feature

Business Security Remains Unthreatened by Wearable Tech

Indian CIOs speak about how to effectively handle wearable devices and the potential security risks attached to it.

22 Oct 2014 2 mins
Access Control Business Small and Medium Business
feature

CMOs Paralyzed by Paradigm Shift (and CIOs Aren’t Helping)

While CMOs drown in a sea of new digital marketing technology products and services, CIOs are noticeably not coming to the rescue.

21 Oct 2014 5 mins
CIO CMO Marketing
how-to

6 Marketing Strategies for Selling Older Merchandise

Marketing and merchandising experts share their top strategies for getting rid of last season's inventory -- without having to write it off.

16 Oct 2014 5 mins
Email Clients IT Strategy Marketing
news analysis

For Advertisers, True YouTube Rivals are Few and Far Between

Online video is a valuable format for advertisers, and YouTube dominates the space. Even with so much money at stake, YouTube's would-be competitors significantly lag behind in the majority of metrics.

15 Oct 2014 5 mins
Marketing Social Networking Apps Video
feature

It’s Risky Business When CMOs Tackle Tech Alone

Marketing executives who think they should make technology decisions without the CIO are gambling that nothing will go wrong, says Forrester.

14 Oct 2014 3 mins
CIO CMO IT Strategy
opinion

Watson Shows the Power of Intelligent Computing

It was a big week for Watson, which opened a new headquarters in the Big Apple and took center stage at IBM's Think Forum. The type of intelligent computing that Watson provides (or other vendors will soon provide) can improve customer relations

10 Oct 2014 6 mins
Big Data E-commerce Software Healthcare Industry
feature

Social Media Still Has Little Marketing Impact in Hollywood

Social media has a long way to go before it's a star in Hollywood. Film studio executives say that even when the most socially savvy stars tweet regularly to promote their latest project, it makes no difference overall.

9 Oct 2014 5 mins
Marketing Markets Media and Entertainment Industry
feature

CMOs Are Missing Out on Mobile Marketing Opportunities

CMOs may say they adding mobility into their digital marketing mix, but many haven't even defined objectives yet. What should CMOs be doing and how can CIOs help?

8 Oct 2014 3 mins
CIO CMO Small and Medium Business