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Why is Facebook, and more recently Twitter, delivering results in mobile advertising while most others continue to struggle? Digital marketing experts weigh in on the secret to mobile advertising success.
In what could be a decisive blow to the Bring Your Own Device trend, the California Court of Appeal ruled that companies must reimburse employees for work-related use from personal mobile devices.
Indian CIOs refute that a digital gap exists between the CIO and CMO and agree that working together is more important to build a digital platform.
Jitendra Nath, CIO, Indian School of Business, talks about how the institution is using technology to improve every studentu2019s learning experience.
Social media policies don't need to be long documents filled with legalese. However, you do need to take the time to write a policy that protects your brand while empowering employees to communicate on today's most popular mediums. Here are
Advertisers on Twitter can now create campaigns with specific objectives in mind and pay only when those goals are met. The shift away from a cost-per-engagement model puts the company on pace with Facebook and its refined ad structure.
The largest platforms in social media continue to make it easier for brands to generate leads. Some of the most effective methods are also the easiest to deploy. Hereu2019s five ways marketers are generating leads on Facebook, Twitter, Instagram and
Apart from using sophisticated security solutions to ensure protection from insider security breach, CIOs should block unauthorized access to sensitive applications says Sanjay Deshpande, CEO, Uniken.
Itu2019s becoming clear that marketers call the shots these days and that CIOs must appeal to them to remain relevant. This means IT leaders will need to learn marketing buzzwords -- as well as tech words to avoid -- in order to communicate better.
The head of digital architecture at MasterCard says marketing should bring in IT at the beginning of technology vendor discussions. The director of customer engagement at Cox Media Group agrees, but she adds, u2018There's a time and place for r
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