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Many online businesses use WordPress to build a website that can function as a sales funnel as well as a blog. Templates and themes such as OptimizePress can add a variety of features, such as a squeeze page and a sales page, which will help you conn
Content marketing has become a hot buzzword these days, thanks to Google algorithm updates and social media. Three experts offer content marketing strategies and examples to follow.
As the 23rd entrant in the Indian insurance industry, IndiaFirst Life had a world of ground to cover. But it didnu2019t believe in catching up; it wanted to get ahead. How? By empowering over 1,000 sales agents with tablets that sell insurance in 30
Just having a website for your small business isn't enough in today's mobile world. This step-by-step article provides instructions for using the popular website development software GoMobi to build and customize a mobile site.
A new wave of cybercrime, called watering hole attacks, takes Advanced Persistent Threats to the next level, making it sharper, more efficient, and less detectable.u00a0
Sheela Foam launches an IT-based attack to figure out how its products were getting into the hands of unauthorized dealers, who cost the company about Rs 25 crore a year.u00a0
Free shipping is a popular holiday sales promotions -- so much so that more than 2,000 retailers are expected to participate in Free Shipping Day next Monday. It's not too late to sign on. Ecommerce experts offer advice on how to offer free ship
A House panel considers ways to protect domestic-developed technologies, many stemming from publicly funded research, from falling into the hands of foreign competitors such as China, India and Brazil.
To quickly increase online sales this holiday season, start with a good schedule, work in rewards and don't forget about social and mobile customers.
A study by Forrester Research and LinkedIn finds that IT decision makers are turning to social networks for information during all phases of the purchasing process. Here's a look at the findings (including an infographic on the impact of social
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