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IT Strategy

IT Strategy | News, how-tos, features, reviews, and videos

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2014’s Hottest IT Certification

In the world of technology, the certifications and skills that organizations need to keep pace is constantly shifting. To help you find the most valuable certifications to advance your tech career, CIO.com spoke with David Foote, Chief Analyst and Re

Aug 13, 2014 5 mins
CIO Certifications IT Jobs
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9 Common BI Software Mistakes (and How to Avoid Them)

Business intelligence experts and business leaders discuss the most common mistakes companies make when selecting and implementing a BI solution and what steps to take to avoid potential problems.

Aug 12, 2014 8 mins
Analytics Business Intelligence IT Strategy
news analysis

CMO-to-CMO: Engage With Technology

Savvy marketing executives know they need to partner with the CIO to both navigate tricky technology waters and tap the power of analytics to gain insight into customer behavior.

Aug 12, 2014 4 mins
Big Data CIO CMO
news analysis

How Marketing Picks Tech Vendors (and Who Decides)

The head of digital architecture at MasterCard says marketing should bring in IT at the beginning of technology vendor discussions. The director of customer engagement at Cox Media Group agrees, but she adds, u2018There's a time and place for r

Aug 6, 2014 3 mins
CIO CMO IT Strategy
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CIOs Need to Understand Every Facet of How Tech Impacts Business

Forrester advises CIOs to focus on winning, serving and retaining customers by keeping the customer at the center of conversations and decisions when crafting a business technology agenda.

Aug 6, 2014 4 mins
CIO IT Leadership IT Strategy
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CIO and CMO at Omnichannel Crossroads

To determine the state of their often-examined relationship between CIOs and CMOs, this study looked at how each group perceives their role, ownership of the digital roadmap, and responsibility around technology funding and staffing.

Aug 5, 2014 2 mins
CIO CMO IT Strategy
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How AWS Helped Scale App for World Cup Social Media Hub

if you're going to operate the official social media hub for the FIFA World Cup, you've got to be able to overcome the problem of scale. Spredfast did it with flying colors with the help of Amazon Web Services.

Aug 5, 2014 4 mins
Cloud Computing IT Strategy Social Networking Apps
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CIO 100 Winners Turn Analytics Into Money-Making New Products

GE Capital, Procter & Gamble and other winners of our 27th annual CIO 100 awards say big data brings IT a chance to break new ground in generating revenue and improving customer experience.

Jul 31, 2014 21 mins
Business Intelligence IT Strategy
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CIOs and CMOs Suffer From Failure to Communicate

The CIO-CMO relationship is taking center stage in the age of the digital customer. It's more important than ever that these two executives join forces. So why canu2019t they communicate?

Jul 31, 2014 4 mins
CIO CMO IT Strategy
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Business Leaders Who Think Strategically About IT Infrastructure Drive Results

According to a new study by IBM, organizations with a strategic vision for IT infrastructure focused on driving competitive advantage and optimizing revenue and profit tend to significantly outperform their peers.

Jul 30, 2014 5 mins
Cloud Computing Data Center IT Strategy