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Why Google should buy Twitter … NOW

Opportunity is knocking as Twitter hits an impasse and Google faces reality with Google+. Both companies might want to call their lawyers and make the most of what might be their last best chance to unite.

31 Jul 2015 6 mins

Google Marketing Twitter

Why don’t tech companies get marketing?

Yelp and Twitter are in trouble, and columnist Rob Enderle says itu2019s because they fundamentally lack an understanding of how marketing works. Even Apple, once a marketing leader, seems to be faltering.

31 Jul 2015

Marketing Technology Industry

5 tips to create high-traffic Pinterest boards

Companies with physical, tangible products are prime candidates for an image-driven social media site like Pinterest. But brands with more abstract products and services can find a place on the site, too u2013 it just takes a bit more creativity.

30 Jul 2015

Marketing Pinterest Social Networking Apps

Consumers browsing — but not buying — via mobile and social media

While mobile devices are effective tools for browsing online, and social media can help consumers learn more about products they're interested in, they don't generally lead to purchases, according to a new study.

23 Jul 2015

Consumer Electronics E-commerce Software Marketing

Inside the murky world of ‘social media influencers’

Today's savvy fashion marketers use 'Internet influencers' and 'affiliate networks' to pitch their products in less invasive (sometimes deceptive) ways. Such initiatives are usually low-cost, low-risk marketing tactics, but t

9 Jul 2015

Marketing Social Networking Apps

How to avoid 10 common business video mistakes

Video and marketing experts share tips on how not to make a business video and what steps organizations should take to ensure people will watch, remember and share their videos.

6 Jul 2015

Marketing Video

Why integrated social suites are failing marketers

A convincing argument for an integrated marketing suite has yet to be made, yet most marketers think a social suite is the way to go -- but they couldnu2019t be more wrong.

2 Jul 2015

Marketing Social Networking Apps

How Terapeak grew from 0 to 300,000 customers in 18 months

We take a look at how Terapeak, who thousands of the worldu2019s most successful sellers on eBay and Amazon rely on to discover what products are about to jump off the shelves, what prices to charge, and what their competitors are doing, attracted 30

2 Jul 2015

Marketing Startups

Digital marketers look for behavioral triggers

Behavioral triggers let marketers identify your recent Web activity to strike while the iron (and your interest) is hot by firing off targeted messages over many channels.

26 Jun 2015

Marketing Technology Industry

What drives your company? Marketing, sales or engineering?

Most tech companies are engineering-driven. However, some, like Oracle, are sales-driven and yet others are marketing-driven. Which is the best? Columnist Rob Enderle thinks a blend of all three would be the best approach, with Apple perhaps being a

26 Jun 2015

Business IT Alignment IT Strategy Marketing

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