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Business Operations

Business Operations | News, how-tos, features, reviews, and videos

news analysis

Can Snapchat, Instagram and Pinterest help marketers reach millennials?

Instagram and Pinterest are big with the millennials advertisers want to reach. Large brands such as McDonald's are already experimenting with the social networks, but it may be too soon to tell if the new features deliver customers or are just

25 Jun 2015
Instagram Marketing Pinterest
feature

Marketo’s CMO on the future of marketing

Marketing technology is entering a brave new world and no one has a better view of it than Sanjay Dholakia, CMO at Marketo. CIO.comu2019s Tom Kaneshige visits with Dholakia to discuss where martech is headed.

24 Jun 2015
CMO Marketing Technology Industry
feature

3 ways marketers are failing with tech

Todayu2019s marketing jobs require at least one digital skill -- such as SEO, website design or analytics -- according to the Digital Professional Institute. Here are the most common marketing technology failures and how to overcome them.

17 Jun 2015
CMO IT Skills Technology Industry
how-to

9 tips for launching a new product or service

Product development and marketing experts offer advice for rolling out a new product or service and successfully getting the word out to customers.

17 Jun 2015
Developer Startups Web Development
feature

How to win mobile customers in the ‘Game of Trust’

Think the 'Game of Thrones' is bloody? For mobile marketers, conquering customers in the Game of Trust can be a brutal high-stakes battle.

16 Jun 2015
CMO E-commerce Software Small and Medium Business
how-to

5 ways to handle comment trolls on social media

Sometimes itu2019s best to ignore u2018em, sometimes you have to kill u2018em with kindness. But depending on the temerity of the troll, you need to tailor your tactics.

15 Jun 2015
Marketing Small and Medium Business
opinion

The art of storytelling in the age of content marketing

What do you call a laid-off journalist? A content marketer. Itu2019s no joke. Former journalists still get to tell dramatic stories u2013 that is, if corporate legal departments and marketing teams sign off first.

12 Jun 2015
Marketing Technology Industry
opinion

Traction Watch: How Square grew to $10 billion in payments

In this video from DEMO Traction, Jared Fliesler goes through the growth marketing techniques that helped build payment processing startup Square.

11 Jun 2015
Marketing Startups Technology Industry
news analysis

Cloud tech can make a Supreme Court decision against Obamacare irrelevant

If opponents of the Affordable Care Act prevail in their court battle, Amazon Web Services can essentially nullify the victory.

10 Jun 2015
Cloud Computing Healthcare Industry Legal
feature

How to strike a balance between marketing and tech

The chief marketing technology officer, or CMTO, role is emerging inside companies to help businesses find a happy medium between the opposing natures of marketers and technologists. Hereu2019s how CMTOs bring it all together.

10 Jun 2015
CIO CMO Technology Industry