Business Operations

Traction Watch: Meet The Spring 2015 DEMO Traction Champions

Marketing tools dominate DEMO

DEMO Traction is the latest example of marketing technology taking over the world of enterprise tech. The benefit is lots of new tools. But one side effect is confusion.

The Internet of Things is a necessary choice for the enterprise

The Internet of Things (IoT) is not a choice for enterprises but necessary for enterprises to maintain relevance and control over their markets.

Are digital marketers headed for a wipeout?

According to a new report from Forrester, marketers donu2019t completely understand the technology driving digital marketing.

For marketing pros, digital equals dollars

Marketing professionals who bring skills in areas such as SEO, social media, Web design and analytics can demand top dollar. (Includes infographic.)

Digital marketing and death of a B2B salesman

Those touchy-feely relationships with salespeople are giving way to researching, choosing and purchasing products over the Web. Digital marketers are claiming the customer relationship, including the sales conversion, and that will cost an estimated

What does a content marketer look like?

Many marketers still donu2019t get digital content. Instead of treating potential customers as people and being part of the social media conversation, marketers add jargon and sales pitches as if they still own the conversation. So what's a digi

Think you know your customers? You’re wrong

The majority of consumers think brands donu2019t understand them as individuals. However, a similar percentage of digital marketers are confident that they have a holistic view of their customers. What gives?

11 A/B testing mistakes and how to avoid making them

Poorly done A/B testing will not only yield inaccurate data on what your customers prefer, but it may actually cause you to lose customers. Here are 11 classic mistakes and ways you can avoid them.

Why a data-driven transformation requires a cultural shift

Metrics and analytics power nearly everything IT does at online marketplace Etsy. Its CTO attributes its success at becoming data-driven to the creation of a culture of learning and discovery.